Always on Target.
Born as Dent Zone in 1991, Nobilis has focused on restoring excellence to vehicles and remains Driven to Excellence today through an impressive variety of services and products.
From growing the only true national dispatch repair network to the creation of the first-ever Paintless Dent Repair service contract in 1999 and to manufacturing and distributing our own revolutionary NanoCure Protective Coatings chemical protectants at the state-of-the-art Nobilis Fulfillment Center today, we’ve never settled for following others. Our catastrophic services provider, PDR LINX, is ready to rapidly deploy anywhere in the U.S. to serve our insurance partners with expert appraisals and efficient, professional hail repairs.
Nobilis keeps a keen eye trained on innovation and evolution in order to provide our partners with the greatest, most advanced offerings anywhere in the market.
A Legacy of Innovation
From the beginning, we have innovated by sensing opportunity before it exists and seizing the moment with unmatched determination—bringing new product categories to life, creating a unique claims fulfillment model and elevating the technology behind appearance protection programs. And we’ve only just begun.
Began doing business as Dent Zone primarily for hail repair
Opened Dent Zone Training Center for certifying field technicians
Launched industry’s first service contract for Paintless Dent Repair (PDR)
Built a national network of Certified Fulfillment Technicians for PDR
Built proprietary system for claims administration and dispatch
Co-created National PDR Standard Pricing Matrix for the insurance industry
Created first auto appearance bundle with PDR, interior, wheel and windshield repair
Created PDR LINX Hail Group for hail and catastrophic repair services
Created new division for appearance product line. Acquired nanotechnology pioneer Trident Protection Systems
Relocated manufacturing and bottling operation to Irving, TX
Launched Nobilis Group as new parent entity
Expanded exclusionary appearance programs to RV, powersports and marine
Developed RiskGuard VSC programs to complement product line
Launched Positively Clean, an EPA-registered disinfectant and sanitizer
Created nano ceramic appearance program for autos, RVs, powersports and marine
Won Dealers' Choice Diamond Award in the Appearance Protection (Dent & Ding) Category
Introduced ceramic graphene vehicle protectant into the marketplace
Repeat Winner of the Dealers' Choice Diamond Award in the Appearance Protection (Dent & Ding) Category
Won Dealers' Choice Platinum Award in the Appearance Protection Category
Champions of Excellence
Our leadership team features an unmatched combination of industry expertise from the worlds of auto dealerships, chemical manufacturing and beyond.
To learn more about what our leadership team brings to the company, click on a photo below:
Officer, PDR LINX
As an entrepreneur within the auto glass replacement and repair industry, Good founded National Windshield Repair Service in 1986. In 1991 Good founded Dent Zone, specializing in paintless dent repair and catastrophic services, and helped build a technician network with thousands of repair professionals. Under Good’s leadership, Dent Zone created the first-ever PDR service contract in 1999. In 2014, Good led the creation of AutoBodyGuard, a division focused on offering a broad suite of aftermarket F&I products, as well as negotiating the acquisition of a pioneering provider of nanotechnology for appearance protection products. Under Good’s leadership, Nobilis Group was launched in 2017 encompassing the Dent Zone, NanoCure and PDR LINX business.
Starnes has been involved in the automotive industry since 1988. Beginning in 1992, Starnes worked for a nationally recognized product provider, where he served as Regional Vice President before joining Southwest Dealer Services in 2003, serving as President, Florida Division for five years. After serving as Executive Vice President of a top tier Texas-based dealer group, Starnes joined Dent Zone as EVP in 2010. In 2015, Starnes was named Chief Operating Officer for Dent Zone and helped oversee the expansion and rebranding of the company as Nobilis Group.
Serving in the automotive industry since 1985, Eller held executive positions including Senior Vice President and Chief Operating Officer for one of the largest national appearance protection program providers, before becoming Executive Vice President in 2013. Eller joined Dent Zone as Chief Administrative Officer in 2015, where he has overseen the planning and direction of administrative services and operations for all products across compliance and contract and claims processing.
A pioneer in the automotive aftermarket industry, Martin began his career in 1976 with the company founded with his father, where he manufactured and sold car wash systems, high-pressure cleaning systems and water-based biodegradable detergents and degreasers. In 1984, the Martins were recruited by a nationally respected auto appearance chemical manufacturer to distribute its line of automotive detailing products before eventually becoming a partner in the company before leaving in 2010. In 2014 Martin became President of NanoCure Protective Coatings.
Patton has held executive roles in finance, accounting and operations since beginning her career over 20 years ago. Most recently before joining Nobilis in 2020, Patton served as Business Development Officer for Reeder Distributors, and as Chief Financial Officer for Ricochet Fuel Distributors. Patton was a finalist for D Magazine’s Financial Executives Awards in 2019.
A proven marketing leader with over three decades of success, Beaver serves as Chief Marketing Officer for Nobilis Group. After 11 years with an internationally recognized communications corporation, Beaver entered the automotive appearance protection industry in 2004, where he led all marketing and development efforts for a top provider before he joined Dent Zone in 2015. In 2017, Beaver spearheaded the successful rebranding of the company as it introduced Nobilis Group, a new entity created to house each of the companies’ business entities.
Having begun his career at 17-years old, Miller has excelled in many areas of the retail auto industry. Beginning with one of Texas’s most successful dealership groups in 1983, Miller served as Service Director before becoming Fixed Operations Director for a Dodge-Chrysler-Jeep North Texas dealer in 2007. From there, Miller joined PDR LINX as Senior Vice President of Operations in 2012. Since then, Miller has also overseen the ReconLINX and LINXManager initiatives, and ensures success by developing key relationships with valued partners throughout the industry and across the country.
After a successful 26-year career with the Van Tuyl Group (VT) / Berkshire Hathaway Automotive (BHA) and MPP Co. Inc., Oltman began consulting for gvo3 & Associates in their compliance practice and joined Elite, as Vice President of Operations in 2018. As Senior of Vice President of Sales for Nobilis, Oltman drives new sales opportunities for the Company and oversees the account management teams who service the Company’s national accounts and agency relationships.
Everything we do is centered around protecting and restoring motor vehicles and providing specialized protection programs that also maximize partner performance.
Relationships for Life
We treat our clients like true partners—their success is our success. We fully engage with our partners to keep our promise to them, always delivering the best for their customers.
We help our partners, customers and team members whenever needed. We promote a safe environment for open and honest communication. We hold ourselves accountable and have confidence in our team to do their part.
Driven to Excellence
We raise the bar and aim higher. We question the status quo and seek a better way. Our aim is to be extraordinary by doing the extraordinary in everything we do.
Partners For Life
As the needs of the consumer and our industry have evolved, so have we. Refusing to be limited or easily defined by others, Nobilis has continued to surge into new avenues for vehicle protection products, while fully engaging with our partners to offer the most innovative programs to them and their customers.
Join the Team
For over 30 years Nobilis Group has been a leading provider of ancillary vehicle protection programs to the auto, RV, marine and powersports markets in the U.S.